Blog
Here we share what we learn on game, mobile app, web and SEO projects. From testing a game idea to app store optimisation, from the anatomy of a landing page to a local SEO checklist — articles that inspire and that you can apply right away.
What keeps players coming back to a casual game
Retention is designed, not hoped for. Four things successful casual games get right in the first minutes and the first week.
How to write a good project brief (even if you are not technical)
A clear brief leads to a more accurate quote, a better plan and fewer surprises. You do not need technical knowledge — just honest...
Seven technical SEO checks before you launch a website
A short pre-launch checklist that prevents the most common reasons a new website fails to appear in search results.
How to write content that ranks — and actually helps
Search engines keep getting better at recognising useful content. The best SEO writing strategy is simple to describe: understand...
Native or cross-platform: how to choose for your app
Both approaches can produce a great app. The right choice depends on your product, your budget and what you plan to build next.
The anatomy of a landing page that converts
A landing page has one job: turn a specific visitor into a specific action. These are the building blocks that make that job easie...
A local SEO checklist for small businesses
If your customers are nearby, local search can be your most valuable channel. A practical checklist to help people in your area fi...
WordPress, Shopify or a custom site: how to choose
There is no best platform, only the best fit for what your website needs to do. A practical comparison of the three options we are...
How to test a game idea before you build the whole game
Most game ideas sound great in a meeting. A few days of cheap prototyping tells you which ones are actually fun — before you spend...
App Store Optimisation basics: helping people find your app
Most app installs start with a search inside the store. ASO is the practice of making your listing easy to find and easy to say ye...
