What keeps players coming back to a casual game
Retention is designed, not hoped for. Four things successful casual games get right in the first minutes and the first week.
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Notes from the studio.
Practical articles on building games, apps and websites — and getting them found.
How to write a good project brief (even if you are not technical)
A clear brief leads to a more accurate quote, a better plan and fewer surprises. You do not need technical knowledge — just honest answers to a few simple questions.
Seven technical SEO checks before you launch a website
A short pre-launch checklist that prevents the most common reasons a new website fails to appear in search results.
How to write content that ranks — and actually helps
Search engines keep getting better at recognising useful content. The best SEO writing strategy is simple to describe: understand the question, then answer it better than anyone else.
Native or cross-platform: how to choose for your app
Both approaches can produce a great app. The right choice depends on your product, your budget and what you plan to build next.
The anatomy of a landing page that converts
A landing page has one job: turn a specific visitor into a specific action. These are the building blocks that make that job easier — and the ones that get in the way.
A local SEO checklist for small businesses
If your customers are nearby, local search can be your most valuable channel. A practical checklist to help people in your area find you on Google and Maps.
WordPress, Shopify or a custom site: how to choose
There is no best platform, only the best fit for what your website needs to do. A practical comparison of the three options we are asked about most.
How to test a game idea before you build the whole game
Most game ideas sound great in a meeting. A few days of cheap prototyping tells you which ones are actually fun — before you spend months on art and code.
App Store Optimisation basics: helping people find your app
Most app installs start with a search inside the store. ASO is the practice of making your listing easy to find and easy to say yes to.
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